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理解度の自動記録
Q1Salesforce Mc Email Specialist
Q1. Sunrise Apparel ingests a file from its data warehouse every night to keep opt-out compliance consistent across multiple marketing channels.
This file contains only the previous day’s opt-out updates.
If the ingestion process fails, a staff member must rerun it manually to maintain compliance.
How should you be notified when the data import fails?
Show answer
Correct answer: A. Use the notification settings on the automation
To reliably become aware when the entire nightly automation fails, it is effective to enable the notification settings on the automation itself.In Automation Studio, registering an email address on the automation will deliver a notification when a runtime error or a stop occurs.Rather than notifications at the level of an individual import activity, what matters is a mechanism that lets operations staff grasp a failure of the whole process.Therefore the correct answer is A.
Get Automation Studio Notifications
Automation Studio Errors
Q2Salesforce Mc Email Specialist
Q2. A marketer at Blue Ocean Travel wants to automatically refresh a filtered data extension before the daily email send.
What should they do to automatically update the filtered data extension on a schedule?
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Correct answer: B. Use a filter activity in Automation Studio
To periodically refresh a filtered data extension on a schedule, use a filter activity in Automation Studio.A filter activity extracts records that match the specified data filter criteria and can create or update a data extension.A send activity is for email delivery and Journey Builder is used mainly to control customer journeys, so they do not fit the requirement of updating data via a scheduled run.
Filter Activity
Q3Salesforce Mc Email Specialist
Q3. Atlas Store stores per-sales-rep information in a data extension.
They want to personalize the email’s From Name with the assigned rep’s name depending on the target customer.
Which feature achieves this requirement?
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Correct answer: C. A sender profile and the AMPscript Lookup function
To switch the From Name to the assigned rep’s name for each customer, it is appropriate to control the From Name/From Address with a sender profile.By combining a sender profile with the AMPscript Lookup function, you can retrieve the rep’s name from a data extension and reflect it in the From Name.A delivery profile is for delivery settings such as the sending IP and headers, and send classification is for managing categories such as commercial versus transactional, so they do not apply to the dynamic personalization of the From Name.
Sender Profile
Q4Salesforce Mc Email Specialist
Q4. Greenwave Retail received spam complaints from a recent email send.
Investigation revealed that one email address repeatedly reports promotional emails as spam.
What should you do to stop sending future commercial messages to this subscriber?
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Correct answer: B. Add the subscriber to an auto-suppression list
To stop sending future commercial emails to a subscriber who repeatedly reports spam, it is effective to register the target address in an auto-suppression list.An auto-suppression list is a mechanism that continuously excludes specific addresses from Email Studio send targets, and it can be used to prevent recurring complaints.Deleting from All Subscribers risks the address being restored on re-import, and a complaint exclusion list requires individual specification per send, so an auto-suppression list is the most appropriate for a permanent send stop.
Auto-Suppression Lists
Evaluate Spam Complaints
Q5Salesforce Mc Email Specialist
Q5. Pacific Life Insurance wants to review, in one place, a list of emails sent from all business units over the past year along with the basic metrics for each send.
Which standard report meets this requirement?
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Correct answer: A. Account Send Summary
To review send history and basic metrics across all business units in one list, the Account Send Summary report is suitable.This report organizes and displays metrics such as sends, opens, clicks, and bounces on a per-send basis.Email Performance Over Time is for trend analysis and Email Sends by User is for checking send status per user, so for the requirement of a company-wide list, A is the most suitable.
Account Send Summary
Q6Salesforce Mc Email Specialist
Q6. Horizon Sports is revamping its loyalty program and wants to send an email series that introduces benefits to both new and existing members.
What should they do to avoid a negative impact on deliverability?
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Correct answer: B. Exclude inactive subscribers from the list to avoid high bounce rates
As list cleanup before sending, excluding unresponsive subscribers and invalid addresses is the key to maintaining deliverability.Sending in bulk to inactive recipients increases hard bounces and complaints, lowering your sender reputation and making it harder to reach the inbox.Simply changing the From Name is insufficient as a countermeasure, and a re-opt-in request diverges from the purpose of announcing to existing members, so list cleansing to reduce the bounce rate is the most appropriate.
Email Deliverability: The Complete Guide
Q7Salesforce Mc Email Specialist
Q7. Serenity Cosmetics wants to monitor, in Journey Builder, the status of customers progressing through a post-purchase journey and make branching decisions based on that value.
The status data is related to contacts through an attribute group.
Which configuration is required to make this decision?
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Correct answer: C. Set a primary key and a subscriber key on the entry source data extension
To reference the status value on an attribute group in Journey Builder and make a decision, you must set a primary key and a subscriber key on the entry source data extension and correctly relate it to contacts.This configuration uniquely identifies the contacts in the journey and links them to the attribute group’s data.An Update Contact activity is a means of updating data and does not serve as the prerequisite configuration for the decision, so the key configuration that ties contacts to the data is essential.
Contact Builder Data Designer
Q8Salesforce Mc Email Specialist
Q8. Moonlight Jewelry wants to use AI to identify subscribers who are consistently engaging while not receiving too many emails.
Which feature helps with this goal?
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Correct answer: C. Einstein Engagement Frequency
To determine the appropriate send frequency for each subscriber and keep engagement while avoiding email fatigue, Einstein Engagement Frequency is suitable.This feature uses AI to analyze engagement and identifies whether sending is undersaturated, optimal, or oversaturated.Einstein Engagement Scoring is for predicting future opens and clicks, and Einstein Messaging Insights is for detecting changes in performance, so for identifying subscribers who keep engaging without being oversaturated, C is the most suitable.
Einstein Engagement Frequency
Q9Salesforce Mc Email Specialist
Q9. Pinewood Furniture purchased a large amount of stock art for use in emails.
The volume of content is very large, making it difficult to find images suited to a specific campaign.
What should they do to make images easier to find?
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Correct answer: B. Import the stock art’s metadata tag index to make images searchable
To quickly find the desired image from a large amount of stock art, it is important to import the metadata tag index and apply searchable tags to the images.This makes keyword search possible within Content Builder.Einstein Content Tagging is an automatic tagging feature, but for organizing a large existing collection of art to make it searchable, importing the metadata tag index is the most appropriate.
Einstein Content Tagging
Q10Salesforce Mc Email Specialist
Q10. Aurora Trading’s CMO asked a marketer to track the performance of the welcome journey and the post-purchase journey.
What should they do to evaluate journey performance?
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Correct answer: A. Define a goal for each journey
To evaluate a journey’s outcomes in Journey Builder, it is important to define a goal to be achieved for each journey.Goals are used to measure the behavior you want to drive, such as purchases, registrations, or clicks, and you can check achievement by whether contacts met the conditions.Checking opens and clicks or exporting analytics data can also be helpful for reference, but for judging the overall success of a journey, evaluation based on goal setting is the most appropriate.
Journey Builder Goals