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Q1Salesforce Mc Ae Specialist
Q1. An operations specialist needs to replace an email template that is being used in a running engagement program.
Which step must be performed first before starting this work?
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Correct answer: D. Pause the target program
A running engagement program is actively sending emails and processing actions, so it cannot be edited directly while in that state.For this reason, you must first pause the program before making any changes.
Pausing stops processing and lets you safely make edits such as replacing a template.
After the edits are complete, resuming the program allows processing to continue with the updated content.
None of the other options satisfy the prerequisite for changing a template.
Edit engagement programs
Q2Salesforce Mc Ae Specialist
Q2. At what point are Visitors converted into Prospects?
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Correct answer: C. When they fill out a form or form handler
A Visitor is an anonymous user with no personally identifiable information.To be converted into a prospect, personal information such as an email address must be captured.
Therefore, a visitor is first recognized as a prospect at the moment information is submitted through a form or form handler.
Merely viewing a page or running automation cannot identify the individual, so no conversion to a prospect occurs.
Thus, a form submission is the sole condition for conversion.
Prospect field conversion mapping
Q3Salesforce Mc Ae Specialist
Q3. A specialist paused a running, non-repeating Engagement Studio program and added a new “Send Email” step at the very beginning of the program.
After the program is resumed, which prospects will process this new step?
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Correct answer: C. Prospects who newly enter the program
In Engagement Studio, even if you pause a running program and add a new step at the beginning, the prospects already progressing through the program do not go back to the start to be processed.Only prospects who newly enter the program after it is resumed will pass through the newly added first step.
Existing prospects continue processing from their current position.
In a non-repeating program, it is important that the same prospect is not reprocessed from the beginning.
Edit engagement programs
Q4Salesforce Mc Ae Specialist
Q4. Which actions trigger a sync of a prospect record from Marketing Cloud Account Engagement to the CRM?
Choose two.
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Correct answer: A, C
A prospect record is synced with the CRM at the moment data is newly created or updated.Submitting a landing page or a form captures or updates prospect information (such as an email address), so it becomes a trigger for the sync.
On the other hand, mapping a custom field is a configuration change rather than an actual data update, and opening an email is only behavioral data, so no sync occurs.
In other words, it is important that a sync occurs only through “actions that create or update data.”
Activities that trigger a sync
Q5Salesforce Mc Ae Specialist
Q5. In the default scoring model, which actions can automatically increase a prospect’s score?
Choose two.
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Correct answer: C, D
In the default scoring of Marketing Cloud Account Engagement (formerly Pardot), the score is automatically added to based on prospect actions.Clicking a link within an email is evaluated as a high-interest action, so points are added.
In addition, a form submission is also a clear expression of interest and is a representative trigger for a score increase.
On the other hand, converting a Lead to a Contact or sending an email to the assigned user is not subject to automatic scoring under the standard scoring rules.
Scoring prospects
Q6Salesforce Mc Ae Specialist
Q6. Which feature would you use to track prospect access to a file hosted outside of Marketing Cloud Account Engagement (formerly Pardot)?
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Correct answer: C. Custom redirects
In Marketing Cloud Account Engagement (formerly Pardot), you cannot directly track access to external sites or external files.For this reason, you use a custom redirect, which can generate a trackable URL.
By routing access through a custom redirect, you can record click and access information.
It is important that this allows user behavior to be made visible even for external content.
The other options are features related to internal pages or automation control, and are not suitable for tracking external files.
Track link clicks
Q7Salesforce Mc Ae Specialist
Q7. Which behaviors occur when an automation rule is deleted?
Choose two.
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Correct answer: A, B
When you delete an automation rule, that rule is deactivated and will no longer run at all.As a result, prospects will no longer be processed even if they match that rule from then on.
Also, a deleted rule is not immediately and permanently removed; instead, it is moved to the recycle bin in a paused state, so it can be restored or permanently deleted as needed.
Note that previously executed actions are not reversed, and the matched prospects are not deleted.
Troubleshooting Account Engagement automation rules
Q8Salesforce Mc Ae Specialist
Q8. A company called NorthPeak has placed a Marketing Cloud Account Engagement form titled “Request a Demo” on its external website.
Which report should be used to see how many times this form has been viewed?
Show answer
Correct answer: D. Form report
In Marketing Cloud Account Engagement (formerly Pardot), details such as a form’s view count and submission count are checked in the form report.The form report is the only report that lets you see the number of views, submissions, and conversions for each individual form.
By contrast, the conversion report focuses on the number of visitor conversions, the landing page report on per-page metrics, and the form handler report on submissions for external forms.
Therefore, to check the number of form views, you must use the form report.
Form and form handler reporting
Q9Salesforce Mc Ae Specialist
Q9. With the default settings (using business accounts), as which object does Marketing Cloud Account Engagement create new records?
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Correct answer: A. Leads
In Marketing Cloud Account Engagement (formerly Pardot), under the default settings (when using business accounts), when a new prospect is synced to the CRM and no existing record exists, it is created as a Lead.In other words, by default new data is generated as a Lead object.
However, if you change the settings, records can also be created as Contacts or Person Accounts.
It is also important that this behavior can be controlled by the connector settings.
Enable Account Engagement to create contacts instead of leads
Q10Salesforce Mc Ae Specialist
Q10. A Salesforce Opportunity must be linked to a Contact that is synced with Marketing Cloud Account Engagement.
Only when this condition is met is the Opportunity created in Marketing Cloud Account Engagement.
Is this statement correct?
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Correct answer: A. True
To sync opportunity data in Marketing Cloud Account Engagement (formerly Pardot), the opportunity must have at least one Contact Role associated with it.That contact being synced as a prospect is the prerequisite for opportunity integration.
Without this association, the opportunity is not created on the Account Engagement side.
In other words, it is important that a Contact Role is required as the link connecting the opportunity and the prospect.
Opportunity syncing with Salesforce